Hi, I'm Kaitlin. I work at the intersection of emerging technology, design, culture, and consumer trust for global brands like Apple and The New York Times.
Hi, I'm Kaitlin. I work at the intersection of emerging technology, design, culture, and consumer trust for global brands like Apple and The New York Times.
Experience
I think in systems and work in the details. With 15+ years of experience across Product Marketing, Product Management and Design Production, I move between strategy and execution fluidly — always in service of a great customer experience.
I translate complexity into clear and accessible ideas — written, visual, and verbal. I'm a sharp editor, cogent communicator, attune to nuance, and I've built trust with top editorial and standards teams.
I bring a studio arts background, design sensibility, sound judgement, experience partnering with high-caliber creative teams, and an instinctive, sharp lens for what serves the customer to product and content development.
I've built and shipped global products and features from the ground up; roadmaps, systems, features, and partnerships to move from concept to market to scale.
I create decision-making frameworks and principles to guide execution, anchor teams with "what are we solving?" and make conceptual models that create shared understanding.
A high-EQ / low-ego partner with a bias toward shared success, I build rapport with others easily.
Case studies coming soon.
Systematic research surfaced a hidden pain point — redesigning something used by millions.
Navigating growth, cross-functional complexity, and competing priorities to ship something people love.
Using data and empathy to make a difficult call — and building the alignment to see it through.